Summary
Experience: 3 - 8 Years
Location:
Bengaluru/Bangalore, Chennai, Kolkata
Education: UG - B.Tech/B.E. - Any Specialization PG - MBA/PGDM - Marketing
Industry Type: Construction/ Engineering/Cement/Metals
Role: Product/Brand Mgr
Functional Area: Marketing, Advertising, MR, PR
Posted Date: 29 Nov
Desired Candidate Profile
Candidates with relevant knowledge and willing to take a challenging career in techno marketing field are preferred. Candidates with direct marketing experience also would be preferred.Job Description
Support - Sales RepsSupport & Train the sales reps to the different products and their applications.
Does joint visits with the sales reps to coach and help them in complex/difficult cases.
Analyse sales statistics and challenge sales team.
Prepares jointly sales reps action plans regarding VAP (pipelines, tragets, customers, etc.,)
Promote VAP to specifiers
Visit all specifiers like engineers, architects, municipality technical services, owners & developers.
Identify high VAP potential projects and follow up.
Organise promotional events (Demo days, local shows, etc.,).
Find coloured aggregates to enrich Artevia exposed range.
Develop Applicator N/Ws (under supervision of Product Managers)
Detect Potential applicators (Agilia Screed, Extensia, Artevia)
Make sure the applicators get proper support from demonstrators, QC & product managers.
Organise local applicator n/w meetings.
Keywords: Ready Mix Concrete - Techno Marketing Value Added Products
Company Profile
About Lafarge============
A Fortune 100 company and global leader in heavy building materials with a product mix consisting of Aggregates and Concrete, Cement, Gypsum and Roofing
World no.1 in Aggregates and Cement, no.2 in Concrete and no 3 in Gypsum
Lafarge operates out of more than 70 countries and employs more than 80,000 people. A core value of the group is people development and we assure a well-structured career plan with development opportunities for our employees. We are in the true sense a multinational with a multi-local outlook, and our de-centralized style of functioning emphasizes on building our businesses at BU or country level. This amply provides the right candidates with opportunities to stand out and take on new challenges.
At Lafarge, we have globally built our business on strong values and a culture of research & development partnering premier institutes around the globe.
Both globally and Locally, Lafarge manages its Ready Mix Concrete Business, Cement Business and Gypsum Business as independent Business Units.
Lafarge Aggregates & Concrete India Pvt. Ltd
Lafarge Aggregates and Concrete has made a strong entry in the Indian Market, with an aggressive investment plan, and aims to be the leaders in the field of Ready-mix concrete and aggregates nationally.
Worldwide, Lafarge is the largest construction aggregates producer and second largest Ready-mix concrete producer. Our strength lies in product innovation and industry knowledge gained over 100 years of presence in these product lines all over the world. Coupled with a focused and intense development plan, we intend to bring our competencies and knowledge of Aggregates and RMX to acquire an industry leading status, and a company of choice for professionals willing to make a career in the building materials industry.
Contact Details
Company Name: Lafarge Aggregates & Concrete India
Website: http://www.lafargeconcrete.in
Executive Name: Pravin / Alphonse
Address: Not Mentioned
Telephone: 04442980900,16,77
Reference ID: VAP_CN - BLR - KOL
