Summary
Experience: 3 - 7 Years
Location:
Delhi
Compensation: Best in the industry. Remuneration is not the constraint for the right candidate
Education: UG - B.Pharma - Pharmacy,B.Sc - Any Specialization PG - M.Pharma - Pharmacy,M.Sc - Any Specialization,MBA/PGDM - Any Specialization
Industry Type: Pharma/ Biotech/Clinical Research
Role: Product/Brand Mgr
Functional Area: Marketing, Advertising, MR, PR
Posted Date: 29 Nov
Desired Candidate Profile
•Ideal candidate shall be B.Sc / B. Pharma with MBA having 3-7 years of similar experience in any pharma company of repute. Should have preferably 2 yrs of field sales experience & 1-4 yrs of brand management experience.
•Should have experience in Ortho, Gynae, Anti-infective, GI, Pain Management, & Neutraceuticals segments.
• Should have experience in conducting training programs for field force.
.
• Relationship management.
• Positive attitude, good communication & PR skills.
• Confident in interacting with the medical fraternity for their views on the drugs.
• Willing to travel for conducting training programmes and joint field working.
Job Description
*Building brand focus & improve market share of his products by effective communication strategy for creating differentiated perception.* Articulate the strategy and marketing plan for the brand to reproduce it in the communication medium (visual aid, inputs, literature etc) to build the brand recall in the customers.
*Constantly take feedback on market intelligence from sales management team about the brand movements and competitor activities.
*Ensure smooth operations of marketing deliverables like visual aid, agreed inputs, literature and cycle meets etc to field sales.
*Coordinate with packaging and development to come up with different looks for the product to make it more saleable.
*Analyze the brand performance and interpretation of the same to the field sales for better planning and sharpened focus.
* Provide answers to any molecule / brand / product-based queries to customers / field force.
*Monitor ROI on CRM inputs.
*Coordinate for primary Market research for all the new product ideation for achieving clarity in the right patient segment, right launch volume and right price.
*Train the field on new product launch activities and doctor communication for the new product
*First time target setting for new product based on the market research findings.
*Involve in the annual budgeting with a constant focus to move up the ladder in the brand leadership.
*Set objective for next year based on the learning from the market intelligence and performance in all the brands
*Regular field work to understand customers
Keywords: Pharma, branding, product management, marketing, product performance
Company Profile
SANAT has a significant global presence in the natural health ingredient industry, is striving to enrich the quality of life. With research at its centre stage, Sanat is fast emerging as a frontline innovator in the domestic healthcare arena with a range of NUTRACEUTICAL & PHARMACEUTICAL products.Sanat has established a significant presence in the therapeutic areas like GYNAE, GASTRO, ORTHO, UROLOGY, PAIN MANAGEMENT, NUTRITIONAL & INTENSIVE CARE and is poised to entre the Pediatric care segment.
The company has two production units and a manpower strength of approx.450 employees engaged in herbal extracts & phytochemicals. Company's products are exported to over 30 countries.
Contact Details
Company Name: Sanat Products Ltd (Ethical Product Division)
Website: http://www.sanat.co.in
Executive Name: Sr. ManagerHR
Address: Sanat Products Ltd
3rd Floor, Sagar Plaza Distt. Centre Laxmi Nagar,
Vikas Marg
NEW DELHI,Delhi,India 110092
3rd Floor, Sagar Plaza Distt. Centre Laxmi Nagar,
Vikas Marg
NEW DELHI,Delhi,India 110092
Email Address: rgupta@sanat.co.in
Telephone: 91-11-22518794
Reference ID: SPL/HR/PMT/11/10/01
