Summary
Experience: 1 - 4 Years
Location:
Patna
Education: UG - Any Graduate - Any Specialization,Graduation Not Required PG - Any PG Course - Any Specialization,Post Graduation Not Required
Industry Type: Pharma/ Biotech/Clinical Research
Role: MR Exec./Mgr
Functional Area: Marketing, Advertising, MR, PR
Posted Date: 03 Jun
Desired Candidate Profile
Academic Background and Key Experience Requirements:1. Required Education: Graduate (Science / Pharmacy preferred) with consistent record, plus MBA (desired).
2. Minimum Experience: 1- 3 years Sales Experience
Job Description
Roles and Responsibilities:
1. Territory Analysis:
a) Do regular potential analyses by auditing the prescriptions received by retailers, so as to understand Rx trend of our products/doctor potential and modify communication strategy accordingly to position the products in a favorable manner.
b) Conducting surveys for understanding new and existing product market potential.
c) Ensure updated customer list as and when required.
2. Product Promotion:
a) Influencing the doctor to prescribe products by effective in Chamber Communication:
• Based on the doctor product matrix, call objective, RCPA Finding etc position the call to achieve the desired objectives.
• Carry out the in chamber communication by detailing products, discussing literatures or any study with the doctor.
• Demand specific prescription support from the doctor.
b) Ensuring top-of-the mind recall of the products.
c) Ensure all the inputs are invested as scheduled without deviations/dilutions of HO strategies
d) Launch activities/ camps/ CME’s etc as per plan to gather momentum for Rx for new products in liaison with PMT.
3. Customer Relationship Management:
a) Keeping a track of specific customer needs and provide feedback regarding the same to RBM / HO.
b) Device innovative approaches and strategies to build strong relationships with Doctors.
4. Business Development: Build customer and market base for achieving present and future business objectives by identifying new customers and redefining product positioning as per the PMT guideline if required.
5. Sales Target Achievement: Achieving growth and profitability in a given territory through generating prescriptions by effectively delivering the roles and responsibilities.
Keywords: injectibles, MR, PSR, Patna
Company Profile
Dr. Reddy's, a leading pharma companyContact Details
Company Name: Dr. Reddy's Laboratories Ltd.
Website: http://www.drreddys.com
Executive Name: Prakriti
Address: Not Mentioned
Telephone: Not Mentioned
