Summary
Experience: 0 - 1 Years
Location:
Mumbai
Compensation: The successful candidate will work in a supportive and creative environment in a job with flexible working hours, competitive salary and a regular, unlimited performance related bonus.We reward talent with fast track career progressions.
Education: UG - Graduation Not Required,B.A - Any Specialization, Communication, Economics, English, PR/Advertising,B.B.A - Management,B.Com - Commerce,Diploma - Any Specialization,Other Graduate - Any Specialization PG - Post Graduation Not Required,M.Com - Commerce,PG Diploma - Any Specialization,Other
Industry Type: Publishing
Role: Direct Mktg Exec.
Functional Area: Marketing, Advertising, MR, PR
Posted Date: 03 Jun
Desired Candidate Profile
The success of the MRE will be dependent upon first class communication and research skills.Communication
The Marketing Research Executive must have excellent spoken and written English. The job will be based around sending and receiving e-mails and the MRE will need to be confident with establishing and developing relationships with third party contacts through written only communication.
• Work with and develop relationships with key websites using clear, direct and focused e-mail communication
• Timely and clear communication with appropriate DE to develop an understanding of the book
• Communicate with marketing editor for the development of appropriate abridged articles
Research
The MRE will need to research the communities and subject behind the subject of each book they work on. They will need to utilise as much in-house information, from information sheets as well as personnel to understand the book and its audience. Therefore MRE will need to be adept at using various search engines to find appropriate places to market Packt books. They will need to be confident with manipulating search engines to find the most relevant and popular results for each book they are working on.
Skills to Develop
Further skills that will enable the Marketing Research Executive to achieve their objectives include:
Negotiation
The Marketing Research Executive will need to develop strong negotiation skills in order to achieve their main objective of driving traffic to individual book pages on www.PacktPub.com. The MRE will be working with, and building up relationships with, third party contacts to ensure that:
• Promotions are secured with high profile and high traffic referring websites
• Promotions are linked to PacktPub.com and not Amazon or B&N
• Promotions are published in a timely manner
• Promotions are located in the best possible place on websites
• Links include the appropriate anchor text
• Reviews are written and submitted in a timely manner
Campaign Management
The MRE will be working with a number of different books at any given time and the need to be organized and confident with prioritizing and handling a busy workload is crucial.
• Ensure appropriate research is undertaken in a timely fashion
o Online
o Internally with the Editorial department and using Title Information Sheets etc.
• Commence OnlinePR campaigns on time: when book is announced and when book is published
• Maintain marketing calendar accurately and promptly
• Coordinate the development and production of sample chapters before books are published
• Ensure work is carried out across all allotted books
Person Spec
• The MRE will be working on contacting a large number of people and websites with details of Packt books; therefore, they need to be pro-active with determined a persistent but assertive attitude
• The candidate’s focus will be on producing a large amount of traffic to the website, which requires a results-driven approach to their work
• The candidate will be working within a team environment, however they will also be working as an individual towards set goals and objectives. Therefore, they need to demonstrate the confidence, ability and motivation to work in both situations
Job Description
Summary of the PositionThe main objective of the Marketing Research Executive is to strategically drive traffic to specific book pages on Packt’s website by managing the online marketing of Packt’s titles.
Activities
The Marketing Research Executive position will be responsible for implementing complete marketing campaigns for Packt titles. This will involve developing and subsequently delivering comprehensive marketing plans to ensure that books receive maximum visibility online.
The Marketing Research Executive will build up and manage relationships with websites that will generate a consistent and large number of visitors to www.PacktPub.com. The Marketing Research Executive will maximise traffic from websites by marketing Packt’s books, delivering a complete range of activities and promotions.
Research
• Work with editorial to understand more about the book and its audience
• Research, identify and contact new communities to market Packt’s books to
o Develop lists of appropriate websites and individuals who can help promote the book
o Work towards the overall objective of achieving a link from that website back to the book’s page at www.PacktPub.com
• Proactively search for User Groups related to Packt’s books and invite them on to the Packt User Group Program
o Work closely with the User Group, developing a close relationship with members there to increase the number of links they publish as well as reviews they write of Packt books
Campaign Management
• Develop and maintain marketing calendars for each book
o Ensure research begins on time
o Ensure a base level of marketing activities are carried for each title
o Record activities and appropriate dates
o Communicate marketing calendars with editorial as appropriate
Communication
• Work with authors to encourage marketing activities and use them as a source of book reviewers and appropriate websites
• Develop a list of individual contacts to write reviews on Amazon.com, Slashdot.org and other major review websites, sending them copies of our books in exchange for a review
• Work with the marketing content team
o To identify ideas for articles that could be developed by the content team for third party websites and then distribute as appropriate by the MRE
o To refer appropriate individuals to the content team to use as authors of third party articles for PacktPub.com
Negotiation
• Build up a list of accounts for the Packt Partner Program
o Work with the accounts to implement tactics designed to increase performance in terms of traffic and sales for those accounts
o Suggest changes, adaptations and improvements to the Pack Partner Program
Project Management
• Supervise the production of sample chapters
o Work with editorial to select an appropriate chapter and with production to have this made into a sample chapter
Reporting
• Record all daily activities in a Marketing Research Executive scorecard
• Deliver monthly reports detailing activities and traffic achieved that month
• Put together a quarterly report detailing activities and traffic that quarter, analyzing and commenting on trends and identifying underperformance and a process for change
Ad Hoc
• Work on branding campaigns and ad-hoc marketing projects as requested by the marketing manager
o Marketing the Open Source CMS Award online
• Identify new marketing opportunities and put forward proposals for improving current processes
Key Performance Indicators
1. The amount of traffic driven to PacktPub.com each month as a result of scheduled promotions. This is broken down into:
a. New traffic from new sites
b. New traffic from existing sites
c. Existing traffic from existing sites
2. The number of websites and reviewers sourced for each book
3. The number of initial prospect e-mails sent to websites and reviewers for each book worked on
4. The number of these prospect e-mails that are replied to
5. The number of review copies sent out for each book worked on
6. The number of book reviews successfully published
Keywords: marketing, Research, Marketing Research Executive, IT, BMS, fresher, excel, Bcom, BA, search, online, Graduate
Company Profile
Packt is a fast growing international IT book publishing company based in Birmingham, UK and Mumbai, India. We are at the cutting edge of innovation in publishing with a unique strategy of publishing highly focused books on new and ground breaking technologies.Contact Details
Company Name: Packt Publishing Pvt. Ltd.
Website: http://www.packtpub.com
Executive Name: Miss Josephine D'Souza
Address: Packt Publishing Pvt.Ltd. 107, Marol Co-op
Industrial Estate, Sagbag Lane, Off.Andheri
Kurla Road, Saki Naka,
MUMBAI,Maharashtra,India 400001
Industrial Estate, Sagbag Lane, Off.Andheri
Kurla Road, Saki Naka,
MUMBAI,Maharashtra,India 400001
Telephone: 9220606013
Reference ID: MRA-jo0603
